Posts tagged ##BBF11

What does it weigh?

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We've had quite a few comments and a little confusion on our charging system. In the past we've had prices for different sized boxes and even different contents, for example catalogues packed straight from your printer. So for clarity and simplicity we are changing this for Frankfurt 2011.

We will charge by the kilo for each box we collect from you, regardless of size or contents, making it easier for you to know exactly what you're paying. It's as simple as that. Nothing else has changed, we stick firmly by our no minimum charge policy and our claim that we're the last people out of London to a European book fair.

Your boxes will be weighed, you'll get a confirmation email shortly after collection. If you would like us to weigh your boxes when we collect them, just ask, we're very happy to do that.

Nice and simple, fair for all, we hope you like it.



 

Love those jacket ideas.

It’s great that your team hits the nail on the head with the jackets but how do you cope with getting the graphics printed when you’re working like mad to get the jackets and dummies made? Major marketplace gatherings like Frankfurt Book Fair only come round once a year and that can mean a new title has to be pushed to market. With any push deadlines get squeezed, time, patience and money often end up being in short supply.

When it comes to graphics I go back to the days when a computer was something you saw in a sci-fi movie and quick turnaround was a week. Anything shorter was going to get expensive unless you had a regular supply of work and a good relationship with a graphics house. Even then it was touch and go if you were short of time. It was simply about the amount of days it took a person or a team of people to create what you wanted in what was a labour intensive industry and how large your budget was.

These days we work to much tighter time frames, digital technology means that the market place expects a faster turnaround. All our worlds are much more last minute dot com based with people working in marketing  and sales needing to be able to adjust a campaign to support a drive towards an emerging trend or a new product that has a small window to hit.

Large format graphics on a stand or in a retail environment catch the eye and focus the attention like nothing else. When you marketplace is a major event like Frankfurt it might just make the difference between a buyer st opping and saying hello or heading off somewhere else.

So how do you cope with getting the graphics printed w hen you’re working like mad to get the jackets and dummies made? My four step advice is:

 Talk and be completely honest about how much time you don’t have. That way you can get an honest answer that you can rely on.

Origination. It’s a simply rule quality in = quality out.  Whether experienced or a novice it’s always good to ask what works and what doesn’t.

 Use once or make them last. This can affect the time needed to complete you graphics so it’s always good to know.

 Time slippage. If you deadline moves it’s always good to know before you origination arrives.

It might sound like simple advice but you’d be amazed how many people when they are pushed to the point of panic f orget to talk about the simple things!

Frank Baptiste is another of our trusted friends. Frank, who has known Daniel for long that either of them cares to admit, is a director at Colorset UVI a London based large format digital graphic house. You can reach Frank by email or call 020 7234 0300.

The art of burning the candle at both ends and still feeling great.

We have all seen athletes immediately before competing; the sprinters staring intently straight down the track where only their lane exists while the rest of the World just melts away, the actor getting herself into her anti-character whilst waiting in the wings and the All Black’s mesmerising Haka, both preparing them while simultaneously affecting the opposition.

All are great examples of state management in elite performers, but what use is the technique to us in everyday life? How might it help us get through, say, a 5 night stay at a book fair?

I have been on numerous events where my candle has burned at both ends and the morning end is more withered than the evening one but even then we can do things to improve our state, our real state, not just our outward appearance. Here’s a simple exercise to test drive before you arrive in Frankfurt.

Stand in front of a mirror and think about the most miserable day of your life. That might sound a little tough but stick with me. Remember it in all its gory glory, see it through your own eyes, hear what you heard and really feel what you felt. As you go inside and notice those feelings, where they are and where they move to, look in the mirror. This state is not called “down” for nothing.

Now after a few minutes of doing something else, repeat the exercise but with your most fun, and brilliant memory. Hear the laughter, see the smiling faces and feel the excitement. Notice how you physiology is different – how you are standing taller, your eyes have a twinkle and your face a smile. Good init?

That’s not bad, but what is even better is that by adopting the physiology of that happy, excited self, you can actually enter that state. And the really neat thing is you can do it with any state that you have truly experienced – determination, confidence, motivation, anything.  How great will it be to be able seal that deal the day after the night before by adopting the physiology of success regardless of what happened before?

We do have to be careful with this though, because that candle really is melting at both ends.

An alternative strategy might be to manage that state at the other end of the day. How often are the real deals done at the dinner parties, or networking in the evening? And just how many of the people doing those deals are the worse for wear? You might like to manage your state so that you look and feel tipsy when all you’ve had is a couple of spritzers or lemonades. Just imagine how good you would feel appearing to be drunk while all those around you really are! You could do the “Dad Dance” and everybody will either forget or just think you were smashed. AND you’ll be just perfect in the morning.

Rob Cook is one of our oldest and most trusted friends, a Master Practitioner in Neuro Linguistic Programming and Hypnotherapy and a highly qualified cricket coach. He works with people on issues that affect everyday life and athletes looking to get that extra performance when it counts. You can reach him by emailing rob@cooguera.co.uk or call our office 020 7100 3748 and Daniel will put you in touch with Rob.