Posts tagged ##FBF10

Tracking your boxes

We posted recently asking whether it would make a difference to you if we used some form of tracking software it seems that it would.

After some searching and testing we've decided to use Glympse not as a way of telling you when we will be delivering but as a way of comfirming the timing we agreed with you.

Glympse works as a way of showing in real time, where we are, what speed we are travelling at and how long before we arrive in the hall. You can access it via email, text message or even through a twitter account. Just ask us to send you a link and we will take care of the rest. All you'll need to do is click on the link and watch us on the map.

Whilst we completely trust you the people who will be using this we need to be mindful of our team and their locations and hope you will understand that when it comes to overnight stop locations the links will be switched off, just in case anything untowards happens, after all who would have thought that twitter would get hacked.

Tips for a successful exhibition!

With mere weeks to go until the Frankfurt Book Fair, now is the time to make the most of the big selling opportunity you have amongst other brands.

Who’s going to be more successful on the day? It’s the businesses that consumers emotionally engage with; those that offer a clear, positive perception of what their business stands for.

Why should your brand take centre stage? Businesses that don’t have a brand or see the value in having one will fail to retain customer’s long term. The success of their business will rely on them probably being the cheapest in the market. Here’s how we look at it, if you had two identical books, both selling for the same price and one was published by Penguin and the other by an unknown publisher, which one would you purchase? Chances are you’d take the Penguin one every time. Why? Because we all have a positive understanding of what the business stands for.

So how can you be more like Penguin and stand out against other businesses in Frankfurt? Neue Media’s years of brand-led design experience allows us to offer you a few choice pieces of advice.

Those that have invested in a consistent brand will stand out. Take Penguin, it’s a brand synonymous with classic literature; its brand values are what attract customers, people will engage with them, remember them for what they are and offer not for individual book promotion.

When customers visit your exhibit what message/s do you want them to take away?

Your messages, both written and visual, should reflect the essence of your brand. Is your exhibition instantly recognisable as yours? If your logo wasn’t visible – would visitors still guess it was you?

Make sure everything on your exhibition has a consistent look and feel. An exhibition that looks like it’s been thrown together at the last minute simply communicates confusion and an amateurish approach to business. Remember each touch point of your business from business cards; sales rep emails and displays all represent the business. 

Common mistakes/things people forget to do:

 Make sure you take plenty of business cards with you, running out before the exhibition is over makes you look unprepared.         

Provide a proper display area for your marketing materials so a)people can collect it easily, b)it’s simple to offer to anyone you’re talking to.    

Do not forget to add your website, email, phone number to marketing materials and make sure they work. 

Remember, this is an opportunity to add to your database – have you thought of a way to gather people’s data i.e. phone numbers, emails, areas of interest etc?   

Don’t cut corners by printing your marketing collateral on the office printer, it will send completely the wrong messages.

There are so many things you can do to make your exhibition successful. If you’d like to learn more we’d be happy help.

Lena Robinson is Business Development Director of Neue Media, one of our trusted friends and a person who opinions we rate, particularly when it comes to Branding. You can reach Lena through lena@neue-media.co.uk on twitter @Neue_Media or by calling +44 20 7490 2726.

 

London to Frankfurt Cheese stopovers, Brussels.

Way back in March I wrote about buying cheese in Reims on the way to Bologna. We had a great trip to and from, it was hard work, but that’s how we like it.

My shopping trips in Reims meant that we had plenty of great tasting local cheese on the way down to Bologna from the regular Saturday market and from La Cave aux Fromage on the way home.

With a shorter trip to Frankfurt we don’t stop in France at all. Some trips have been straight through to Frankfurt, this year we are planning to stop in Brussels, a lovely city that I’ve visited before but never thought of as a cheese location.

A little bit of Google searching tells me that I might have got that wrong.

Seems that Belgium produces over 300 distinct types of cheese, that nearly as many as France and when you stop to consider the size of each country that’s quite something.  Belgian cheese making is rooted in the Monastery’s, where the beer making tradition also stems from and surprise, surprise Belgian cheese rinds tend to be washed in beer rather than wine. There is even a Fromage de Bruxelles, a soft cheese eaten for breakfast, made locally.

Best of all I’ve found a cheese shop called the Crèmerie de Linkebeek, within a short walk from our hotel in Botanique that seems passionate about their cheese.

I’ll be heading in for some help, advice and a little taste or three, if you know the Crèmerie de Linkebeek or somebody that does, I’d love to know what you think of it. 

I’ll be taking pictures and posting as soon as I can after my visit.

If, like us, you motor to book fairs, we’d love to hear about your favourite stop over’s. Please post them here in the comments box or email me ruth@bookfairvans.co.uk.

Ruth is our resident designer, customer service contact, stop over and hotel picker, lover of cheese and chocolate. She keeps us all fed and watered in as healthy a way possible and has the ability to be  understood in  almost  any language spoken on the face of the planet and others yet to be discovered.

Tags #FBF10 cheese brussels cheese shops Reims Book Fair Vans Last minute delivery to Frankfurt Book Fair Last minute to Bologna Book Fair Cheese stopovers Crèmerie de Linkebeek

 

The art of burning the candle at both ends and still feeling great.

We have all seen athletes immediately before competing; the sprinters staring intently straight down the track where only their lane exists while the rest of the World just melts away, the actor getting herself into her anti-character whilst waiting in the wings and the All Black’s mesmerising Haka, both preparing them while simultaneously affecting the opposition.

All are great examples of state management in elite performers, but what use is the technique to us in everyday life? How might it help us get through, say, a 5 night stay at a book fair?

I have been on numerous events where my candle has burned at both ends and the morning end is more withered than the evening one but even then we can do things to improve our state, our real state, not just our outward appearance. Here’s a simple exercise to test drive before you arrive in Frankfurt.

Stand in front of a mirror and think about the most miserable day of your life. That might sound a little tough but stick with me. Remember it in all its gory glory, see it through your own eyes, hear what you heard and really feel what you felt. As you go inside and notice those feelings, where they are and where they move to, look in the mirror. This state is not called “down” for nothing.

Now after a few minutes of doing something else, repeat the exercise but with your most fun, and brilliant memory. Hear the laughter, see the smiling faces and feel the excitement. Notice how you physiology is different – how you are standing taller, your eyes have a twinkle and your face a smile. Good init?

That’s not bad, but what is even better is that by adopting the physiology of that happy, excited self, you can actually enter that state. And the really neat thing is you can do it with any state that you have truly experienced – determination, confidence, motivation, anything.  How great will it be to be able seal that deal the day after the night before by adopting the physiology of success regardless of what happened before?

We do have to be careful with this though, because that candle really is melting at both ends.

An alternative strategy might be to manage that state at the other end of the day. How often are the real deals done at the dinner parties, or networking in the evening? And just how many of the people doing those deals are the worse for wear? You might like to manage your state so that you look and feel tipsy when all you’ve had is a couple of spritzers or lemonades. Just imagine how good you would feel appearing to be drunk while all those around you really are! You could do the “Dad Dance” and everybody will either forget or just think you were smashed. AND you’ll be just perfect in the morning.

Rob Cook is one of our oldest and most trusted friends, a Master Practitioner in Neuro Linguistic Programming and Hypnotherapy and a highly qualified cricket coach. He works with people on issues that affect everyday life and athletes looking to get that extra performance when it counts. You can reach him by emailing rob@cooguera.co.uk or call our office 020 7100 3748 and Daniel will put you in touch with Rob.

 

Opening our “Little Black Book.”

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Visitors to our main site might have noticed that we have a "Little Black Book" page which lists some of the really useful people that we've got to know over the years that BFV staffers have been around. We know many of you keep a file or a set of bookmarks just in case.

Of course we know a lot more people that we show on our site and some of them might just have something to say that can be useful to you in the run up to a show.

It seems to make sense to make space on our blog for some guest posts from our really useful friends over the next month or so. Their topics are going to range and we will let you know in advance who is coming up so you don’t miss out. No one who will guest blog with us is going to claim to be a superstar, expert or the first port of call for the best advice, however they are all people who we now, like and trust, which means that we are more than happy to give them time an space on thebfv blog.

 

Posted on September 14, 2013 .

Manic Mondays

On a hot summers day it probably seems odd to be talking about the first week in October but then again we all know how time flies when you’re having fun or even working on a Frankfurt deadline.

So it seems to make sense to let you in on our secrets for #FBF10 (yes we do spend too much time on twitter).

You’ll probably know us as the people who work at the last minute delivering all you need to your stand, working just with those who exhibit at Book Fairs. This Frankfurt we plan to run a really last minute service leaving central London at 5pm on Monday 4th October arriving at your stand for tea time on Tuesday. It’s prompted by feedback we’ve had after Bologna and when we visited London Book Fair, flight chaos, excess baggage charges, silly prices for airline seats with no baggage limits, sore arms and aching backs seem to be the most common topics of conversation.

We’re happy to do the lifting, driving and lugging, whether it is one box of precious dummies or a few stacks of catalogues that arrived a little later than you planned, or you just don’t have the nerve to ask your driving out MD to squeeze a few extra items in the boot and you don’t even want to think about what you’ll leave behind to make room in your suitcase (It was always shoes for me but then I’m a boy).

We know from experience that the best laid plans can go astray but we think that you shouldn’t have to carry the can or even the boxes because a deadline moves backwards.

Still need convincing, we’re happy to come and see you, you’ll be able to look us in the eye and decide if we are people you like enough to trust with your important last minute material.

Please feel free to comment in the box below, as far as we’re concerned all feedback is helpful, whether you think we are barking mad, mildly interesting or you want to know more, we’d like to hear from you.

Daniel is our head of last minute, exhibitions since the early 80’s veteran, trained counsellor and Swiss army knife carrier, loves driving through France because people avoid the motorways, hates paying to cross boarders just because they have a tunnel dug through a mountain. Email him at daniel@bookfairvans.co.uk

 

Posted on September 14, 2013 .

Late booking: What's the cost of flying to Frankfurt?

Over the last week I’ve spoken to quite a few people about their run up to Frankfurt and I have to say I’m delighted to hear that the vast majority are progressing well and remarkably do not sound too stress. What I was surprised to hear is that a reasonable number of people have not booked a flight yet.

Being a last minute kind of person I’m comfortable with not doing that when it’s my money but when it’s the company that I work for it worries me a little, after all going to a trade fair is a big ticket item.

So what can you do to make sure no one melts down when you put your expenses in when you get back from FBF10?

A quick look at British Airways, BMI and Lufthansa site shows that prices for the popular departures a Tuesday 5th Morning and early afternoon with inbounds on Saturday 9th in the morning are already getting expensive. I checked the following prices around 17.30 GMT on Thursday 9th September 2010 using www.britishairways.com www.flybmi.com and www.lufthansa.com.

BA prices are up to £375 outbound in the morning as a Club Europe fare and inbound between £269 and £401 again Club Europe.  

BMI prices from £115 to £279 but with no flight after 09.45, returns are £269 with only one flight not sold out at 08.25.

Lufthansa show a grid of prices starting at £222, clicking through reveals a range of options on flight time that can see the costs rise to £564.

 

That’s the best I can do with snipping and as you can see I no graphic artist but I have to admit the different ways of showing prices makes it a little difficult to check and compare.  I found a site called Trabber www.trabber.co.uk I could have used skyscanner.net but prefer the layout of Trabber,  which seems to make the process of checking and comparing a lot easier. A simple front screen and then a long list of options that you can adjust and book by clicking through to your chosen airlines site.

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As you can see this search is showing 707 results and you can refine and reduce to your heart's content. I didn’t remove the stops options as the flight times are pretty good and I would still make it in to the hall before 4pm. I know that changing isn't the greatest fun but the cost difference is quite something.

While we are talking about cost doesn't it seem time to change the pricing model that airlines use, whether I book early or late I still cost the airline the same amount to fly me to my destination. In fact as a late booker you are paying a higher price and subsidising everyone else who booked early. The only difference is I've kept my money and the airline doesn't get to use it weeks or months before I travel.

If you've found a way to save on your plane tickets do share in the comments box below and of course if you feel moved to feel free to comment.

Daniel is our head of last minute, exhibitions since the early 80’s veteran, trained counsellor and Swiss army knife carrier, loves driving through France because people avoid the motorways, hates paying to cross boarders just because they have a tunnel dug through a mountain. Email him at daniel@bookfairvans.co.uk