Posts tagged #Frankfurt Book Fair

Everybody knows everybody in Publishing

It's our experience that the people we have got to know are a friendly bunch who know lots of the people that we work with as well, we like it like that because although we only only work with people two or three times a year that friendliness helps us pick where we left off and makes life a lot easier all round.

When it comes to working with us for the first time we understand it can be a little but of a leap of faith, handing over that hard worked on last minute material. We've heard enough horror story's over the years about what's happened to those catalogues that never made it into the hall but at the same time if you don't know us how genuine does our " We always deliver on time" sound to you?

If you're stuck with material that you can't carry out to Frankfurt we'd love to help you and maybe the best thing for us to do is to introduce you to some of the people we know and let you ask them what it's like to work with us at the last minute.

If that starts to make sense do get in touch and we will start the hello's . Drop us a line or call 020 3287 4198

Coming to a town near you

We're delighted to announce that our really last minute service is reaching out from it London base for Frankfurt 2013.

If you are based in Bath, Brighton, Cambridge, Cheltenham, Chichester, Lewes, Oxford, Reading and Swindon we now offer you the chance to enjoy collections on Monday 7th October with delivery to your stand the next morning.

We hope to offer more areas as we get closer to Frankfurt and will make announcements on our site as new locations are added but we're always happy to hear from people who think they might need last minute help in areas that we have not listed.

To find out more, suggest another area or book in with us please call 0203 287 4198, email frankfurt@bookfairvans.co.uk or tweet us @thebfv


 

Tyron Goes to Frankfurt

Just like you we all talk about what we do with our friends. BFV staffers get lots of positive interest when they say "I've just got back from Bologna or Frankfurt". On the face of it why wouldn't we? Of course those of you who end up working on a stand know the reality of attending a trade fair, too much work, not enough hours in the day, hotel rooms that blend into one and let’s not forget Wi-Fi that never works in the way it should, strange meals in restaurant that don't match the reviews and an intimate knowledge of the city you are in as long as that's on your route from hotel to hall and back again.

It's fair to say that we get a lot of unsolicited offers of help from people that we all know or meet to come along on our next trip. Once we have explained how tough the work is, how long the driving days are, how much manual labour is involved and how little time there is to shop most withdraw with good grace however the odd few make it onto a list of people we can call on. 

Tyron is one of those rare people that did. Known to several of us at Book Fair Vans he fits with our policy of working with people that we know, like and trust so when we needed some extra help with London collections for Frankfurt last October he moved from the list to working with us.

After a day of visiting clients he headed back to BFV garages thinking in his own words that “This was easy" and not quiet understanding what "All the fuss was about.” Those of us who have done the odd trip or twenty to Frankfurt thought his comments were a little glib not to say premature as he had done the easy bit when his last insistence overlapped with an incoming call from a client needing another van and driver to get there under-estimated load to Frankfurt he gamely volunteered to drive out.

480 miles later in one day he arrived at our hotel telling everyone he could how tough a day he'd had and to be fair to Tyron it was a tough one, a late departure, delays on Eurotunnel and foul weather between Liege and Frankfurt was more than a baptism of fire for anyone.

As the evening went on, just like the fisherman and the tale of the one that got a way, the weather got worse, the delay longer and as for the time he left London well let’s just say he come close to making a fully loaded van travel quicker that a F1 car round the Nurburgring which he is sure he lapped on the way. All this was very entertaining but it was topped the next day when the business of unloading and dropping to stands happens with Tyron deciding that he simply couldn't walk round the Messe without wearing his sunglasses.  

You can imagine the looks from the stand contractors as Tyron arrived to deliver consignments! Suffice to say he took it all with good humour and he's firmly on our list of people to work with because he delivered and repaid our trust.

You might be wondering about the picture, we couldn't persuade him to pose for a picture and this is the best likeness we could find, oh and its got sunglasses as well Tyron….

Tags Last minute delivery to Frankfurt Book Fair Frankfurt Book Fair Last minute delivery to Bologna Book Fair Bologna Book Fair Tyron goes to Frankfurt

 

When it comes to Frankfurt Book Fair we all work in dispatch.

We regularly talk to people who are their companies last form of dispatch.

It doesn't seem to matter that they are working in rights, production, sales, marketing or are even on the board, when it comes to Frankfurt Book Fair and those last minute, worked on over the weekend presentation materials, you work in the dispatch department.

Aside from wondering what carrying that extra load from the office to home, into the cab (you get a cab to the airport don't you?), to check in, through security, along the walkway, into the plane and finally like an Olympic weightlifter pressing that load above your head into the luggage locker does to your energy levels; we've not even going to mention getting from Frankfurt am Main to the hall before the biggest trade fair of the publishing year.

But it does make you the heroine for those few short moments before people unpack and paw over that dummy while you hope that the pain in your shoulder or lower back will ease up.

Most important of all though you did it and it didn't cost your company a extra penny, after all you used the baggage allowance on your ticket, even if that did mean you left things like extra shoes behind, after all who needs shoes, not men anyway.

If you know you're the last member of the dispatch team to leave the office before Frankfurt Book Fair it might just pay to check the new, that's right new, checked and hand luggage allowances that many airlines are now operating, seems as though they have worked out what we've all been doing for years.

In tough economic times it seems that established airlines like British Airways, Lufthansa and the younger ones like BMI and Ryanair want to maximise your spend with them. Even the old perceived benefits of booking business or first class to get a larger allowance seems to be changing and you might find your last minute material attracting excess charges and or being loaded in to the hold.

Who wants their last minute dummmy's in the hold after all airlines never lose luggage do they?

Tracking your boxes

We posted recently asking whether it would make a difference to you if we used some form of tracking software it seems that it would.

After some searching and testing we've decided to use Glympse not as a way of telling you when we will be delivering but as a way of comfirming the timing we agreed with you.

Glympse works as a way of showing in real time, where we are, what speed we are travelling at and how long before we arrive in the hall. You can access it via email, text message or even through a twitter account. Just ask us to send you a link and we will take care of the rest. All you'll need to do is click on the link and watch us on the map.

Whilst we completely trust you the people who will be using this we need to be mindful of our team and their locations and hope you will understand that when it comes to overnight stop locations the links will be switched off, just in case anything untowards happens, after all who would have thought that twitter would get hacked.

Tips for a successful exhibition!

With mere weeks to go until the Frankfurt Book Fair, now is the time to make the most of the big selling opportunity you have amongst other brands.

Who’s going to be more successful on the day? It’s the businesses that consumers emotionally engage with; those that offer a clear, positive perception of what their business stands for.

Why should your brand take centre stage? Businesses that don’t have a brand or see the value in having one will fail to retain customer’s long term. The success of their business will rely on them probably being the cheapest in the market. Here’s how we look at it, if you had two identical books, both selling for the same price and one was published by Penguin and the other by an unknown publisher, which one would you purchase? Chances are you’d take the Penguin one every time. Why? Because we all have a positive understanding of what the business stands for.

So how can you be more like Penguin and stand out against other businesses in Frankfurt? Neue Media’s years of brand-led design experience allows us to offer you a few choice pieces of advice.

Those that have invested in a consistent brand will stand out. Take Penguin, it’s a brand synonymous with classic literature; its brand values are what attract customers, people will engage with them, remember them for what they are and offer not for individual book promotion.

When customers visit your exhibit what message/s do you want them to take away?

Your messages, both written and visual, should reflect the essence of your brand. Is your exhibition instantly recognisable as yours? If your logo wasn’t visible – would visitors still guess it was you?

Make sure everything on your exhibition has a consistent look and feel. An exhibition that looks like it’s been thrown together at the last minute simply communicates confusion and an amateurish approach to business. Remember each touch point of your business from business cards; sales rep emails and displays all represent the business. 

Common mistakes/things people forget to do:

 Make sure you take plenty of business cards with you, running out before the exhibition is over makes you look unprepared.         

Provide a proper display area for your marketing materials so a)people can collect it easily, b)it’s simple to offer to anyone you’re talking to.    

Do not forget to add your website, email, phone number to marketing materials and make sure they work. 

Remember, this is an opportunity to add to your database – have you thought of a way to gather people’s data i.e. phone numbers, emails, areas of interest etc?   

Don’t cut corners by printing your marketing collateral on the office printer, it will send completely the wrong messages.

There are so many things you can do to make your exhibition successful. If you’d like to learn more we’d be happy help.

Lena Robinson is Business Development Director of Neue Media, one of our trusted friends and a person who opinions we rate, particularly when it comes to Branding. You can reach Lena through lena@neue-media.co.uk on twitter @Neue_Media or by calling +44 20 7490 2726.

 

How many Euros will you get for your pound?

We've searched around the web for the best rates we can find, after all Frankfurt 09 had a shockingly low exchange. This years is not great by any stretch of the imagination but with a little work you can make the most of what you have to spend.

We found a few minutes spent on travelmoneymax.com gave us a list of options and rates. Seems obvious to say this but if you go along and do the exchange yourself you will be offered a better rate than having it delivered.

The search interface is simple to use and the results are displayed in order of best rate. We think this site is a money and time saver but if you don't agree feel free to post a comment below.



 

The art of burning the candle at both ends and still feeling great.

We have all seen athletes immediately before competing; the sprinters staring intently straight down the track where only their lane exists while the rest of the World just melts away, the actor getting herself into her anti-character whilst waiting in the wings and the All Black’s mesmerising Haka, both preparing them while simultaneously affecting the opposition.

All are great examples of state management in elite performers, but what use is the technique to us in everyday life? How might it help us get through, say, a 5 night stay at a book fair?

I have been on numerous events where my candle has burned at both ends and the morning end is more withered than the evening one but even then we can do things to improve our state, our real state, not just our outward appearance. Here’s a simple exercise to test drive before you arrive in Frankfurt.

Stand in front of a mirror and think about the most miserable day of your life. That might sound a little tough but stick with me. Remember it in all its gory glory, see it through your own eyes, hear what you heard and really feel what you felt. As you go inside and notice those feelings, where they are and where they move to, look in the mirror. This state is not called “down” for nothing.

Now after a few minutes of doing something else, repeat the exercise but with your most fun, and brilliant memory. Hear the laughter, see the smiling faces and feel the excitement. Notice how you physiology is different – how you are standing taller, your eyes have a twinkle and your face a smile. Good init?

That’s not bad, but what is even better is that by adopting the physiology of that happy, excited self, you can actually enter that state. And the really neat thing is you can do it with any state that you have truly experienced – determination, confidence, motivation, anything.  How great will it be to be able seal that deal the day after the night before by adopting the physiology of success regardless of what happened before?

We do have to be careful with this though, because that candle really is melting at both ends.

An alternative strategy might be to manage that state at the other end of the day. How often are the real deals done at the dinner parties, or networking in the evening? And just how many of the people doing those deals are the worse for wear? You might like to manage your state so that you look and feel tipsy when all you’ve had is a couple of spritzers or lemonades. Just imagine how good you would feel appearing to be drunk while all those around you really are! You could do the “Dad Dance” and everybody will either forget or just think you were smashed. AND you’ll be just perfect in the morning.

Rob Cook is one of our oldest and most trusted friends, a Master Practitioner in Neuro Linguistic Programming and Hypnotherapy and a highly qualified cricket coach. He works with people on issues that affect everyday life and athletes looking to get that extra performance when it counts. You can reach him by emailing rob@cooguera.co.uk or call our office 020 7100 3748 and Daniel will put you in touch with Rob.

 

Tracking software: Would it make a difference to you?

We're thinking of investing some time and effort to find tracking software that we can use on our runs to Frankfurt and Bologna.

We think it might be useful to offer you a way of seeing where we are on our journey to your favourite book fairs.

We see this as a way of confirming that we will be arriving when we told you rather than offering an estimate of arrival time like lots of other carriers do because we agree a time with you before we pick up your boxes.

But before we head off spending time and money it makes sense to ask you whether you think it would help. Do let us know in the comments box below or pop us an email to tracking@bookfairvans.co.uk.

As always we have an open mind about what we do and that goes for feed back as well.


 

Opening our “Little Black Book.”

Little black book.PNG

Visitors to our main site might have noticed that we have a "Little Black Book" page which lists some of the really useful people that we've got to know over the years that BFV staffers have been around. We know many of you keep a file or a set of bookmarks just in case.

Of course we know a lot more people that we show on our site and some of them might just have something to say that can be useful to you in the run up to a show.

It seems to make sense to make space on our blog for some guest posts from our really useful friends over the next month or so. Their topics are going to range and we will let you know in advance who is coming up so you don’t miss out. No one who will guest blog with us is going to claim to be a superstar, expert or the first port of call for the best advice, however they are all people who we now, like and trust, which means that we are more than happy to give them time an space on thebfv blog.

 

Posted on September 14, 2013 .

Manic Mondays

On a hot summers day it probably seems odd to be talking about the first week in October but then again we all know how time flies when you’re having fun or even working on a Frankfurt deadline.

So it seems to make sense to let you in on our secrets for #FBF10 (yes we do spend too much time on twitter).

You’ll probably know us as the people who work at the last minute delivering all you need to your stand, working just with those who exhibit at Book Fairs. This Frankfurt we plan to run a really last minute service leaving central London at 5pm on Monday 4th October arriving at your stand for tea time on Tuesday. It’s prompted by feedback we’ve had after Bologna and when we visited London Book Fair, flight chaos, excess baggage charges, silly prices for airline seats with no baggage limits, sore arms and aching backs seem to be the most common topics of conversation.

We’re happy to do the lifting, driving and lugging, whether it is one box of precious dummies or a few stacks of catalogues that arrived a little later than you planned, or you just don’t have the nerve to ask your driving out MD to squeeze a few extra items in the boot and you don’t even want to think about what you’ll leave behind to make room in your suitcase (It was always shoes for me but then I’m a boy).

We know from experience that the best laid plans can go astray but we think that you shouldn’t have to carry the can or even the boxes because a deadline moves backwards.

Still need convincing, we’re happy to come and see you, you’ll be able to look us in the eye and decide if we are people you like enough to trust with your important last minute material.

Please feel free to comment in the box below, as far as we’re concerned all feedback is helpful, whether you think we are barking mad, mildly interesting or you want to know more, we’d like to hear from you.

Daniel is our head of last minute, exhibitions since the early 80’s veteran, trained counsellor and Swiss army knife carrier, loves driving through France because people avoid the motorways, hates paying to cross boarders just because they have a tunnel dug through a mountain. Email him at daniel@bookfairvans.co.uk

 

Posted on September 14, 2013 .

Late booking: What's the cost of flying to Frankfurt?

Over the last week I’ve spoken to quite a few people about their run up to Frankfurt and I have to say I’m delighted to hear that the vast majority are progressing well and remarkably do not sound too stress. What I was surprised to hear is that a reasonable number of people have not booked a flight yet.

Being a last minute kind of person I’m comfortable with not doing that when it’s my money but when it’s the company that I work for it worries me a little, after all going to a trade fair is a big ticket item.

So what can you do to make sure no one melts down when you put your expenses in when you get back from FBF10?

A quick look at British Airways, BMI and Lufthansa site shows that prices for the popular departures a Tuesday 5th Morning and early afternoon with inbounds on Saturday 9th in the morning are already getting expensive. I checked the following prices around 17.30 GMT on Thursday 9th September 2010 using www.britishairways.com www.flybmi.com and www.lufthansa.com.

BA prices are up to £375 outbound in the morning as a Club Europe fare and inbound between £269 and £401 again Club Europe.  

BMI prices from £115 to £279 but with no flight after 09.45, returns are £269 with only one flight not sold out at 08.25.

Lufthansa show a grid of prices starting at £222, clicking through reveals a range of options on flight time that can see the costs rise to £564.

 

That’s the best I can do with snipping and as you can see I no graphic artist but I have to admit the different ways of showing prices makes it a little difficult to check and compare.  I found a site called Trabber www.trabber.co.uk I could have used skyscanner.net but prefer the layout of Trabber,  which seems to make the process of checking and comparing a lot easier. A simple front screen and then a long list of options that you can adjust and book by clicking through to your chosen airlines site.

1 of 2

As you can see this search is showing 707 results and you can refine and reduce to your heart's content. I didn’t remove the stops options as the flight times are pretty good and I would still make it in to the hall before 4pm. I know that changing isn't the greatest fun but the cost difference is quite something.

While we are talking about cost doesn't it seem time to change the pricing model that airlines use, whether I book early or late I still cost the airline the same amount to fly me to my destination. In fact as a late booker you are paying a higher price and subsidising everyone else who booked early. The only difference is I've kept my money and the airline doesn't get to use it weeks or months before I travel.

If you've found a way to save on your plane tickets do share in the comments box below and of course if you feel moved to feel free to comment.

Daniel is our head of last minute, exhibitions since the early 80’s veteran, trained counsellor and Swiss army knife carrier, loves driving through France because people avoid the motorways, hates paying to cross boarders just because they have a tunnel dug through a mountain. Email him at daniel@bookfairvans.co.uk